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Your source of wisdom for meta ads.
On the Meta Ads Blog, I share what I’ve learned from managing over 6 million euros in advertising budgets. Here you’ll find practical guides, strategies, and best practices for Meta Ads and Meta Business Manager.
How to Add Assets and Users to the Meta Business Manager
Learn how to add and manage Users and Business Assets, including Facebook Pages, Instagram accounts, Ad Accounts, Pixels, Domains, Datasets, and Commerce Manager in Meta Business Manager.
Frederic Wolny
Jul 288 min read
Meta Business Suite vs. Business Manager: What is the Difference?
Explore the differences between Meta Business Suite vs. Business Manager. Find out when to use Meta Business Manager vs. Business Suite effectively.
Frederic Wolny
Jul 284 min read
How to Set Up the Meta Pixel: The Complete Guide
Learn how to set up the Meta Pixel, configure events, test your tracking and improve your Facebook and Instagram ad performance with this complete guide.
Frederic Wolny
Jul 2214 min read
How to Generate New Customers with Meta Ads
Learn how to use Meta Ads to generate qualified leads, acquire new customers, and build a predictable customer acquisition system.
Frederic Wolny
Jul 135 min read
Creative Testing for Meta Ads
Learn why Creative Testing is essential for successful Meta Ads and how systematic testing improves campaign performance over time.
Frederic Wolny
Jul 137 min read
Meta Business Manager Restricted? How to Restore Your Account
Is your Meta Business Manager restricted? Learn the most common reasons, how to appeal the restriction, and how to avoid future issues.
Frederic Wolny
Jul 135 min read
Meta Business Manager Verification: Step-by-Step Guide
Learn how to verify your Meta Business Manager, why verification matters, and how to avoid common verification issues.
Frederic Wolny
Jul 133 min read
How to Advertise in Germany: The Complete Guide for 2026
Looking for ways to advertise in Germany in 2026? Make sure you don't waste your marketing budget. Avoid these common mistakes
Frederic Wolny
Mar 275 min read
How to get Instagram Followers (fast)
Save your money and don't buy fake instagram followers. It will do you more harm than good. Here's what you can do instead:
Frederic Wolny
Dec 8, 20257 min read
The Freelancer Team
What exactly is the Freelancer Team and what makes it special? It is a network of over 100 freelancers who support each other. Get in touch now!
Frederic Wolny
Dec 8, 20252 min read
Meta Business Manager Setup in 2026
A comprehensive guide to setting up Meta Business Manager correctly. From your personal Facebook profile to your first campaign.
Frederic Wolny
Dec 3, 202512 min read
Setting up the 2-factor authentication for Facebook
In this article I show you how to set up the 2-factor authentication for your personal facebook account. It works the same way for Instagram as well. Stay safe.
Frederic Wolny
Nov 11, 20253 min read
How Much Do Meta Ads Cost?
Learn how much Meta Ads cost, what influences your advertising budget, and which additional costs you should consider.
Frederic Wolny
Aug 8, 20253 min read
Is there nothing more than a dash between artificial and human intelligence?
Human and artifical intelligence face each other eye to eye. In between is the dash. There is currently a rumour circulating on LinkedIn about a supposed “hack” for detecting AI-generated text: artificial intelligence's disproportionate preference for – wait for it – dashes. But is this really true? I took a look at my ChatGPT history. I don't use many dashes in longer, more detailed texts. But when it comes to shorter texts for ads and headlines, it's true – almost every tex
Frederic Wolny
Aug 8, 20254 min read
Why It Pays Off for International Agencies to Work With a German Meta Ads Freelancer
Discover why international agencies benefit from working with a native German Meta Ads Freelancer for DACH campaigns, strategy and long-term client success.
Frederic Wolny
Apr 24, 20253 min read
Case Studies
Leadgeneration & Thought Leadership
79 Leads für die Natura Akademie
So habe ich für die Natura Akademie über 79 Leads generiert.
Social Recruiting
30 Festanstellungen für Plan P
So habe ich für Plan P über 30 Festanstellungen generiert.
You are looking for a better visiblity of your Meta Ads?
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