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Your source of wisdom for meta ads.
I share what I’ve learned from managing over 6 million euros in advertising budgets on social media. You’ll find practical guides, strategies, and best practices for Facebook and Instagram Advertising and how to set it up correctly.
Meta Business Manager Setup in 2026
A comprehensive guide to setting up Meta Business Manager correctly. From your personal Facebook profile to your first campaign.
Frederic Wolny
Dec 3, 202516 min read
How to Set Up Two-Factor Authentication for Facebook
Learn how to set up two-factor authentication for your personal Facebook account and protect both Facebook and Instagram from unauthorized access.
Frederic Wolny
Nov 11, 20254 min read
Meta Ads Campaign Objectives: Which Objective Is Right?
The six campaign objectives in Meta Ads Manager explained: Awareness, Traffic, Engagement, Leads, App Promotion and Sales – and which one fits when.
Frederic Wolny
4 days ago4 min read
Meta Ads for Small Businesses: How to Win New Customers on a Small Budget
How small businesses and local companies can get started with Meta Ads: realistic budget, the right objective, local customers and the most common mistakes.
Frederic Wolny
4 days ago4 min read
When Is Meta Ads Management Worth It?
How to tell when Meta Ads management is worth it, what alternatives there are and what to look for when choosing a partner.
Frederic Wolny
4 days ago4 min read
Meta Ads KPIs & Reporting: The Metrics That Really Matter
Which Meta Ads KPIs really matter, what good values look like, and how to build a report that shows you in minutes where your campaign stands.
Frederic Wolny
4 days ago5 min read
Expanding to Germany from the Netherlands: How to Win German Customers with Meta Ads
How Dutch businesses can win German customers with Meta Ads: market differences, language, campaign setup, budget and common mistakes.
Frederic Wolny
Oct 225 min read
How to Localize Your Meta Ads for the German Market
How to adapt your Meta Ads for German customers: “du” or “Sie”, translation vs. localization, creatives, payment methods, trust signals and privacy.
Frederic Wolny
Oct 225 min read
How to Connect Shopify to Meta: Set Up the Facebook & Instagram App, Pixel and Catalog
Step by step: how to connect Shopify to Meta, set up the pixel, Conversions API and catalog, and avoid common mistakes.
Frederic Wolny
Oct 225 min read
How to Optimize Your Product Feed for Meta: Get More Out of Your Dynamic Ads
How to optimize your product feed for Meta: titles, images, prices, variants, custom labels and product categories – with a checklist.
Frederic Wolny
Oct 226 min read
Meta Commerce Manager: How to Set Up and Manage Your Product Catalog
What is Meta Commerce Manager? How to create a product catalog, add products, connect the pixel and find errors in Diagnostics.
Frederic Wolny
Oct 215 min read
Meta Dynamic Ads (Advantage+ Catalog Ads): The Guide for Online Shops
How Meta Dynamic Ads (Advantage+ Catalog Ads) work: requirements, setup, product sets, feed optimization and common mistakes.
Frederic Wolny
Oct 217 min read
What Does Good Budget Planning for Meta Ads Look Like?
What does good budget planning for Meta Ads look like? I’ll show you how to create your plan easily and adjust it when budgets change.
Frederic Wolny
Oct 96 min read
Meta Ads Audit: How to Analyze Your Campaigns the Right Way
A Meta Ads audit uncovers weaknesses in your campaigns and shows concrete optimization potential for better results.
Frederic Wolny
Oct 92 min read
Social Recruiting with Meta Ads: How to Win Qualified Applicants
Learn how to win qualified applicants with Meta Ads and why social recruiting complements classic job ads for many companies.
Frederic Wolny
Oct 93 min read
Meta Ads Campaigns Stagnating? How to Find the Cause
Are your Meta Ads stagnating and no longer delivering better results? Learn the most common causes and how to get your campaigns moving again.
Frederic Wolny
Oct 93 min read
Meta Ads for Educational Institutions: Generate More Inquiries
Learn how educational institutions can use Meta Ads to generate more inquiries for degree programs, further training, and seminars.
Frederic Wolny
Oct 93 min read
Meta Ads Not Working? How to Find Technical Errors and Performance Problems
Your Meta Ads aren’t being delivered or aren’t bringing results? How to tell technical errors from performance problems and find the cause.
Frederic Wolny
Oct 97 min read
Meta Ads Agency or Freelancer? The Honest Comparison
Meta Ads agency or freelancer? Learn the pros and cons of both models and when a freelancer team can be the better alternative.
Frederic Wolny
Oct 93 min read
Taking Over Your Meta Ads Yourself: What You Should Know
Want to take over your Meta Ads yourself? Learn what matters and when professional support makes sense.
Frederic Wolny
Oct 94 min read
Case Studies
Leadgeneration & Thought Leadership
79 Leads für die Natura Akademie
So habe ich für die Natura Akademie über 79 Leads generiert.
Social Recruiting
30 Festanstellungen für Plan P
So habe ich für Plan P über 30 Festanstellungen generiert.
Ready to hit the ground running?
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