Your source of wisdom for meta ads.

I share what I’ve learned from managing over 6 million euros in advertising budgets on social media. You’ll find practical guides, strategies, and best practices for Facebook and Instagram Advertising and how to set it up correctly.

Alle Beiträge
Social Media Ads
Meta Ads
Meta Business Manager

Meta Business Manager setup 2026. How does it work correctly?

Meta Business Manager Setup in 2026

A comprehensive guide to setting up Meta Business Manager correctly. From your personal Facebook profile to your first campaign.

Meta Business Manager

Frederic Wolny

Dec 3, 202512 min read

How to Set Up Two-Factor Authentication for Facebook

Learn how to set up two-factor authentication for your personal Facebook account and protect both Facebook and Instagram from unauthorized access.

Meta Business Manager

Frederic Wolny

Nov 11, 20253 min read

How to Add Assets and Users to Meta Business Manager

Learn how to add and manage users and business assets, including Facebook Pages, Instagram accounts, ad accounts, Meta Pixels, domains and datasets.

Meta Business Manager

Frederic Wolny

Jul 288 min read

Explore the differences between Meta Business Suite vs. Business Manager. Find out when to use Meta Business Manager vs. Business Suite effectively.

Meta Business Suite vs. Business Manager: What’s the Difference?

Compare Meta Business Suite and Meta Business Manager and learn which platform to use for organic content, advertising and asset management.

Meta Business Manager

Frederic Wolny

Jul 284 min read

How to Set Up the Meta Pixel: The Complete Guide

Learn how to set up the Meta Pixel, configure events, test your tracking and improve your Facebook and Instagram ad performance with this complete guide.

Meta Business Manager

Frederic Wolny

Jul 2214 min read

Learn how to use Meta Ads to generate qualified leads, acquire new customers, and build a predictable customer acquisition system.

How to Generate New Customers with Meta Ads

Learn how to use Meta Ads to generate qualified leads, acquire new customers, and build a predictable customer acquisition system.

Meta Ads

Frederic Wolny

Jul 135 min read

Learn why Creative Testing is essential for successful Meta Ads and how systematic testing improves campaign performance over time.

Creative Testing for Meta Ads

Learn why Creative Testing is essential for successful Meta Ads and how systematic testing improves campaign performance over time.

Meta Ads

Frederic Wolny

Jul 137 min read

Is your Meta Business Manager restricted? Learn the most common reasons, how to appeal the restriction, and how to avoid future issues.

Meta Business Manager Restricted? How to Restore Your Account

Is your Meta Business Manager restricted? Learn the most common reasons, how to appeal the restriction, and how to avoid future issues.

Meta Business Manager

Frederic Wolny

Jul 135 min read

Learn how to verify your Meta Business Manager, why verification matters, and how to avoid common verification issues.

Meta Business Manager Verification: Step-by-Step Guide

Learn how to verify your Meta Business Manager, why verification matters, and how to avoid common verification issues.

Meta Business Manager

Frederic Wolny

Jul 133 min read

How to Advertise in Germany: The Complete Guide for 2026

Planning to advertise in Germany in 2026? Learn how to avoid common mistakes, understand the local market and use your marketing budget effectively.

Meta Ads

Frederic Wolny

Mar 275 min read

Title image: how do I get new instagram followers? (fast). And why is this the wrong approach?

How to Get More Instagram Followers

Looking for a fast way to gain Instagram followers? Learn why buying fake followers does more harm than good and what you can do instead.

Frederic Wolny

Dec 8, 20257 min read

Titel image: Freelancer team. More than 100 freelancers that support each other.

The Freelancer Team

Discover how a network of more than 100 trusted freelancers combines specialist expertise, flexible capacity and direct collaboration.

Frederic Wolny

Dec 8, 20252 min read

Learn how much Meta Ads cost, what influences your advertising budget, and which additional costs you should consider.

How Much Do Meta Ads Cost?

Learn how much Meta Ads cost, what influences your advertising budget, and which additional costs you should consider.

Meta Ads

Frederic Wolny

Aug 8, 20253 min read

Dashes are supposedly THE indicator of whether a text is AI-generated. Is that true? What types of dashes are there? And what other indicators are there?

Is a Dash Really a Sign of AI-Generated Writing?

Dashes are often treated as a sign of AI-generated writing. Learn why that assumption is misleading and which indicators are more meaningful.

Frederic Wolny

Aug 8, 20254 min read

Discover why international agencies benefit from working with a native German Meta Ads Freelancer for DACH campaigns, strategy and long-term client success.

Why It Pays Off for International Agencies to Work With a German Meta Ads Freelancer

Discover why international agencies benefit from working with a native German Meta Ads Freelancer for DACH campaigns, strategy and long-term client success.

Frederic Wolny

Apr 24, 20253 min read

Case Studies

Leadgeneration & Thought Leadership

79 Leads für die Natura Akademie

So habe ich für die Natura Akademie über 79 Leads generiert.

Case Study Ansehen

Social Recruiting

30 Festanstellungen für Plan P

So habe ich für Plan P über 30 Festanstellungen generiert.

Case Study Ansehen

You are looking for a better reach on Social Media?

Book a free call