Who is Plan P?
Plan P is a specialized service provider for swimming pools, leisure pools, and bathing lakes—with a clear goal: to ensure smooth pool operations with qualified personnel.
Plan P supplies pools throughout Germany with lifeguards, swimming instructors, and specialist staff for pool operations.
Why are Meta Ads so important for Social Recruiting?
The job market is changing rapidly.
That means you have to be faster. Whoever reaches potential candidates first has the best chance of hiring them.
It used to be the exact opposite: the first applicants had the best chance of getting hired.
But the job market has shifted from an employer’s market to an employee’s market. And where do candidates spend their free time? Exactly: on their phones.
That’s exactly where Meta Ads come in: They reach potential candidates during their free time. They’re low-effort—no complicated processes are required.
And by using automated processes, you can easily turn candidates into new employees.
The challenge for Plan P
When Plan P was launched, the starting point was challenging:
A very specific niche
Low brand awareness
Little visual material.
The company wanted to gain visibility on social media—especially on Facebook and Instagram Ads—in order to attract the attention of potential lifeguards.
But the starting point was zero:
No organic reach
No existing community.
Strong competition
The goal was therefore to build a clear, trustworthy brand presence from minimal resources that conveyed professionalism while also appearing approachable.
The Implementation
Reaching the Right Candidates Exactly Where They're Needed
In the staffing industry, speed is often the key to success. New client projects can arise at short notice, making it essential for recruitment campaigns to adapt just as quickly.
By leveraging Meta's precise geo-targeting capabilities, we were able to display recruitment ads only in the regions where employees were actually needed. New campaigns could be launched within minutes, while existing campaigns could easily be paused or redirected to different locations as staffing demands changed.
This allowed Plan P to respond quickly to new client requests and continuously attract qualified candidates in the right locations. At the same time, advertising budgets were used more efficiently by targeting only relevant audiences.
The combination of regional precision and campaign flexibility made Meta Ads the ideal recruitment channel for the fast-paced demands of the staffing industry.
Faster Response Times Through Automated Candidate Routing
A fast recruitment process is crucial to prevent qualified candidates from accepting offers elsewhere. To ensure seamless communication, we connected Meta Lead Ads with WhatsApp Business using Zapier and fully automated the lead distribution process.
As soon as a candidate submitted a Meta lead form, their application was automatically forwarded to the responsible department manager. This enabled managers to contact applicants immediately and begin the recruitment process without delay.
The rapid follow-up significantly reduced candidate drop-off while increasing the overall hiring rate. At the same time, applicants benefited from having direct contact with their future supervisor, who could answer questions and guide them through the recruitment process from the very beginning.
This personal and immediate communication created a much stronger candidate experience and gave Plan P a clear competitive advantage in a highly competitive labor market.
The results
Since then, I have continuously managed the meta campaigns and ensured a steady flow of applicants.
In doing so, we tested various strategies for attracting applicants, from website leads to applications via WhatsApp Business.
January to March 2025 was Plan P's busiest application period to date. During this period, I managed to achieve the following results using a combination of Facebook forms and automated forwarding:
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Approx. €9,000 advertising budget
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Over 550 applications
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Over 30 new employees
This results in a price of approximately €300 per employment.
Would you also like more applicants for your company? Then book your free initial consultation now!
Over 550 applications
Over 30 employments
300€ per employment
What are the unique features of Meta Ads in the education sector?
Early planning an setup of the meta campaign
Campaigns in the education sector typically have a deadline—the start date of the training program. Ideally, the campaign should already be up and running by that point.
In practical terms, this means the campaign should be set up at least 6–12 months before the training program’s start date so that everything can be finalized and the campaign has enough time to spend its budget.
Quick Follow-up
Campaigns in the education sector typically have a deadline—the start date of the training program. Ideally, the campaign should already be up and running by that point.
In practical terms, this means the campaign should be set up at least 6–12 months before the training program’s start date so that everything can be finalized and the campaign has enough time to spend its budget.
Early planning an setup of the meta campaign
“Why exactly should someone apply to your company?”
That’s the question employers have to ask themselves these days. The job market is highly competitive. So the same principle applies here as in marketing in general: Highlight your advantages. Salary, company car, work equipment, opportunities for continuing education—a fruit basket just isn’t enough these days.
Customer feedback
"The collaboration was truly outstanding! From the very beginning, it was super straightforward, focused, and honest. You can tell right away that this is someone who knows what they’re doing—our paid social ads started performing significantly better after just a short time. Reach, clicks, and inquiries have increased noticeably. I especially appreciate the open communication and quick turnaround. I highly recommend them!"
Fabian Lohmeier
Area Supervisor North
Plan P GmbH & Co. KG
