Social Recruiting for Plan P

Who is Plan P?

Plan P is a specialized service provider for swimming pools, leisure pools, and bathing lakes—with a clear goal: to ensure smooth pool operations with qualified personnel.

Plan P supplies pools throughout Germany with lifeguards, swimming instructors, and specialist staff for pool operations.

The challenge

When Plan P was launched, the starting point was challenging:

A very specific niche

Low brand awareness

Little visual material.

The company wanted to gain visibility on social media—especially on Facebook and Instagram Ads—in order to attract the attention of potential lifeguards.

But the starting point was zero:

No organic reach

No existing community.

Strong competition

The goal was therefore to build a clear, trustworthy brand presence from minimal resources that conveyed professionalism while also appearing approachable.

The results

Since then, I have continuously managed social media campaigns and ensured a steady flow of applicants.

In doing so, we tested various strategies for attracting applicants, from website leads to applications via WhatsApp Business.

January to March 2025 was Plan P's busiest application period to date. During this period, I managed to achieve the following results using a combination of Facebook forms and automated forwarding:

Approx. €9,000 advertising budget

Over 550 applications

Over 30 permanent positions

This results in a price of approximately €300 per permanent position.

Would you also like more applicants for your company? Then book your free initial consultation now!

Over 550 applications

Over 30 employments

300€ per employment