Lead generation and thought leadership for the NATURA Akademie

What is the NATURA Akademie?

The Natura Academy is a state-approved educational institution that offers holistic, scientifically based training and continuing education in naturopathy, complementary medicine, and health sciences. Whether osteopathy, homeopathy, or academic degree programs such as the Bachelor's in Naturopathy and Complementary Medicine or the Master's in Complementary Medicine in Pain Therapy.

The challenges

These were the challenges facing NATURA Academy

No regular content on channels

- No linking of organic channels

- No consistent image

- No conversion tracking

- No performance-oriented lead campaign

The results

Through a combination of paid social ads, organic social, and email marketing, I was able to achieve the following results with an advertising budget of approximately €15,000 from 2024 to 2025:

Over 79 Leads

Over 4.3 Million Impressions

Approximately 3.41% increase in advertising recall