Frederic Wolny | Native German Media Buyer

Lead generation and thought leadership for the NATURA Academy
That's how I generated 79 leads for Natura Akademie using Meta Ads.
What is the NATURA Akademie?
The Natura Akademie is a state-approved educational institution that offers holistic, scientifically based training and continuing education in naturopathy, complementary medicine, and health sciences. Whether osteopathy, homeopathy, or academic degree programs such as the Bachelor's in Naturopathy and Complementary Medicine or the Master's in Complementary Medicine in Pain Therapy.
The challenge was huge:
These were the challenges facing NATURA Academy
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No regular content on channels
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No linking of organic channels
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No consistent image
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No conversion tracking
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No performance-oriented lead campaign
The results are impressive:
Through a combination of paid social ads, organic social, and email marketing, I was able to achieve the following results with an advertising budget of approximately €15,000 from 2024 to 2025:
Over 79 Leads
Over 4.3 Million Impressions
Approximately 3.41% increase in advertising recall
Customer feedback:
"We at NATURA approached Frederic, a social media performance marketer, to ask if he could support us in our company’s growth and our marketing and advertising efforts. He agreed, and things got off to a very smooth start. This has been a consistent theme throughout our collaboration: he has a very straightforward, constructive approach that makes communication and our work much easier. I’d also like to say this for others who are interested in his work and services: “You’re truly very competent professionally, you’re reliable—which is also great—and on top of that, you work and communicate independently.” It was a huge help and a real pleasure to us that he actively, alertly, and critically thinks along with us—not just executing tasks, but also providing excellent advice. Thanks to him and his knowledge, we were also spared from making mistakes—based on his understanding of which phrasing we should and shouldn’t use on Meta or other social media channels. So, as I said, we value your professional expertise, your work ethic, and your wonderful personality. I can’t say enough good things about you and highly recommend you—and as I mentioned, we’re very happy to have you on our team. What I can say is: yes, we’ve already seen success, which we can measure in click-through rates and customer inquiries that lead to subsequent deals."

Dr. Michael B. Leisten
Head of NATURA Akademie

