Consolidation of Meta campaigns

The best advice for your Meta campaigns?

Consolidation will make your campaign setup a huge fiesta.

One word: consolidation.

So simple – yet so effective. The simpler your campaign setup, the better it performs.

Since iOS 14.5, the way we play on Meta has changed radically. Although the update was released over four years ago, we are still feeling the effects today.

And yet I still see setups that are completely over-fragmented:

❌ An A+ campaign alongside a classic sales campaign?

❌ Prospecting and retargeting strictly separated?

❌ Three different ad sets for different interests?

❌ Separate ad sets for Facebook and Instagram? Or even for individual ads?

▶️ All of this can be consolidated.

Only split up your campaigns if you have a good reason to do so. Because there aren't many left.

Why all this? Think of it this way:

Conversions are sociable – and therefore don't like to be alone.

It's Saturday night and your campaigns are the parties.

How do conversions decide which party to go to?

Of course, they want to go where the action is.

If no one is there, the mood remains dull. No one wants to go to a small party.

That's why you have to think big. Better one awesome party than many small, sad gatherings. Then word of the party gets around – and all the conversions rush to your place. Or your campaign.

Liquidity attracts liquidity, as they say on Wallstreet.

So here's my tip:

Keep it simple. Keep it efficient. Keep it consolidated. 🍾🥂

Then the party will be legendary 🍾🥂

You want to streamline your campaign setup?

Get in touch with me then!

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